- Players have been challenged by fans to bring The Moves to Qatar when they score
- A joint campaign was launched with FIFA, WHO, Qatar Ministry of Health and the Supreme Court.
- Alison Baker, WHO Goodwill Ambassador, from Brazil, and the Didier Drogba Support Campaign
FIFA and the World Health Organization (WHO) in partnership with the Ministry of Public Health (MoPH) Qatar and the Supreme Committee for Delivery and Legacy (SC) launched the #BringTheMoves challenge, which aims to bring athletes to the FIFA World Cup 2022™. Encouraged. The celebratory challenges were presented to him by fans across the world on social media and inspired the youth to #BeActive.
FIFA President Gianni Infantino said: “We know the negative impact a lack of exercise can have on children’s health, and football is a key platform for the FIFA World Cup to spread this message in this exciting and engaging way. can use the form
“This challenge not only connects children with their heroes, but also uses the most digital World Cup to send the message that we all need to be active and also provides awareness to parents that children needs 60 minutes of physical activity per day. Currently, 80 percent of young people worldwide do not.
During and after the FIFA World Cup 2022™, kids around the world are challenging players from participating teams to come up with fresh new moves just by posting a video on their social media pages using the hashtag #BringTheMoves. Celebrate goals with
One former player who has celebrated hundreds of goals in an illustrious career is former Cote d’Ivoire striker Didier Drogba, who is now a WHO Goodwill Ambassador.
“Being active offers many benefits to everyone, especially children as they grow and develop physically, mentally and socially,” Drogba said. “Being active is good for your body and mind – mental and physical health.”
Goalkeeper Alison Baker, who is also a WHO Goodwill Ambassador and will travel to Qatar with Brazil, knows the importance of being in peak condition. He wants to focus on the FIFA World Cup™ to encourage youth to #BringTheMoves and get more active.
“I support the Bring the Moves challenge because I really believe that children should be active,” said the Liverpool goalkeeper. “They need to be active for their future well-being as they grow up. I [can] See how we, football players, can be an inspiration to them too. So, if we can have fun with them and make them move their bodies a little bit, we will be happy.
The campaign also encourages children to download GenMove, a digital app that uses artificial intelligence to encourage children to be physically active every day during the FIFA World Cup. Season 1 of GenMove will be launched on November 19 by Qatar’s Minister of Public Health, Dr. Hanan Mohammed Al-Kwari, and WHO Director-General, Dr. Tedros Adhanom Ghebreyesus, at the Walk the Talk – Health for All Challenge in Qatar.
Dr Tedros said that football, music and happiness are the best ingredients to motivate people for health. “WHO’s partnership with FIFA and Qatar’s Ministry of Public Health on the Bring The Moves Challenge is about connecting World Cup stars with young people globally, to get people everywhere to be more physically active for better health. can be encouraged.”
#BringTheMoves is part of a collaboration between FIFA, WHO and the Ministry of Public Health, Qatar designed to harness the power of football to protect and promote health for all. This, in turn, will develop a blueprint for health protection and promotion in mass gatherings that can then be shared with the IOC and other sports organizations.