DUBLIN-(BUSINESS WIRE)–The US Alkaline and Other Enhanced Waters to 2026 Report by Beverage Marketing has been added to ResearchAndMarkets.com supply.
This research report from Beverage Marketing Corporation on the fast-growing segments of the US value-added water industry assesses the current state and future expectations for a market characterized by innovation and the introduction of new products with increasingly diverse ingredients and functional benefits.
The report assesses the historical and current state of the market and provides an outlook on category expectations through 2026. Category performance is analyzed by discussing trends as well as looking at volume, retail dollars, wholesale dollars and per capita consumption . The report provides in-depth insight into the leading companies and brands in the category and the drivers likely to drive consumption growth.
It provides an overview of sub-segments including Alkaline Water, Plain & Low Calorie Enhanced Water, Flavored Water & Essential Water, looks at sales, growth, share, distribution channels, etc. Major competitors are identified along with small, growing companies and their brands.
It includes analysis of advertising spend of leading brands, market drivers that will drive growth and five-year market forecasts. It discusses and quantifies niche water beverage segments such as floral waters, weight management/keto waters, wine waters, detox waters, etc.) that are not included in the overall value added water market. value, but are considered separately in a special chapter.
These emerging and increasingly fragmented functional benefit or ingredient-based beverage segments are quantified and discussed, and their growth prospects are projected to 2026. Market forces driving innovation and blurring the lines between beverage segments as interest in premium quasi-aqueous beverages continued are also discussed and analyzed. Discussing the impact of the coronavirus pandemic.
The questions answered in this market report include:
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Who are the leading brands, how did they perform in 2021, and what are the preliminary predictions for how their year-end results will shake out in 2022?
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What types of products does the category include? What percentage of market share does each sub-segment hold? What segments does the newly added niche water beverage category include?
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What trends and developments are driving the US market for enhanced and other value-added waters? How large are the niche water beverage segments?
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How large is the US market for value-added bottled water, measured in dollars and wholesale gallons?
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What is the likely market size for flavored, enhanced, alkaline, and other value-added waters over the next five years? What will be the likely size of Niche Water Beverages segment in 2026?
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There is a lot of excitement about innovative niche segments based on function or premium ingredients. How large are the Plant Water, Protein Water, Detox Water, Wine Water, Flower/Floral Water, Spice/Herbal Water, Weight Control/Keto Water, Collagen/Beauty Water, and Rainwater segments? How big are they expected to be by 2026?
This report includes
This comprehensive industry report includes analysis of distribution channels, packaging, advertising spend and demographics – as well as category forecasts.
Through in-depth analysis backed by reliable Beverage Marketing data covering all sales channels, readers of this market research gain an in-depth understanding of all aspects of the market, including:
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Overview and current statistics of the overall bottled water market as well as value added water.
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Breakdown of various market sub-segments with volume, per capita consumption and wholesale dollar statistics by sub-segment for plain improved water, low calorie improved water, flavored water, alkaline water and essential water.
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Detailed profiles and analyzes of leading companies and brands, discussions of their marketing activities and distribution strategies, as well as company and brand sales volume data. Coverage includes The Coca-Cola Company, PepsiCo, BlueTriton Brands, Nestle USA, Alkaline Water Company, Keurig Dr Pepper (Bai and Core), Aquahydrate, Hint Inc., HyEdge, Inc., Oxigen Beverages and Talking Rain.
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Data describing the value-added water market volume and its sub-segments by various on-site and off-site distribution channels, including foodservice. Sub-segments detailed by channel include flavored waters, enhanced waters, essential water and alkaline water.
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Volume analysis by container type, including plastic and bags, also broken down into value-added sub-segments.
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A discussion of the emerging niche water beverage segment including winners and losers to 2025 and a profile of four promising niche water beverage brands. The quantified and forecasted niche segments include: – Plant Water, Protein Water, Detox Water, Wine Water, Flower/Flora Water, Spice/Herb Water, Weight Management/Keto Water and Rain Water.
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Advertising spend of the leading brands and a breakdown of spending by category across 18 media types (including the Internet).
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User demographic profiles comparing users by key segments.
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Five-year forecasts for the market and its sub-segments to 2026.
Main topics covered:
1. THE BOTTLED WATER MARKET IN THE USA
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The national bottled water market
2. THE WATER MARKET WITH ADDED VALUE
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Value-added water market segments
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Review
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Improved water
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Flavored water
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Essence Water
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Alkaline water
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The niche water beverage segment
3. WATER DISTRIBUTION CHANNELS WITH ADDED VALUE
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Value Added Water Distribution Channels
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Review
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Improved water
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Flavored water
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Essence Water
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Alkaline water
4. VALUE ADDED WATER PACKAGING
5. THE LEADING WATER COMPANIES AND VALUE ADDED BRANDS
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Leading Value Added Water Brands
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Improved water
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Flavored water
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Alkaline water
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The Coca-Cola Company
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A voice
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PepsiCo
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Drive
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LIFEWTR
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SoBeWater
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Alkaline Water Company
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Alkaline88
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BlueTriton brands
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Splash Blast
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Nestle USA
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Essence
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Aquahydrate
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Aquahydrate
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Hint, Inc.
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Council Water
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Keurig Dr Pepper
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bye
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Basic water
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HyEdge, Inc.
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H factor
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Oxygen drinks
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OxiGen
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Other value-added water brands
6. MARKET NICHE OF WATER BEVERAGES
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Niche brands of water drinks
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Review
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Protein2O
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Treo Fruit & Birch Water
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Real Nopal Cactus Water
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Calliwater
7. VALUE ADDED WATER ADVERTISING COSTS
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Advertising costs for value-added water
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Costs by brand
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Media costs
8. DEMOGRAPHICS OF THE VALUE-ADDED WATER USER
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The value-added water user
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Improved water
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Flavored water
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Comparative demographics for improved water brands
For more information on this report, visit https://www.researchandmarkets.com/r/vv5bl5-and?w=4
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